天美视频 of Theology & Psychology has named Nicole Greenwald (MA in Counseling Psychology, 2011) as Vice President of Brand & Enrollment鈥攁 position that serves as the institution鈥檚 strategic and operational lead in branding, communications, marketing, and enrollment.
Greenwald moved from Florida in 2008 to enroll as a student at 天美视频, where she has been employed in various positions since 2009. Prior to joining 天美视频, she worked in donor development and admissions in primary school and university settings in south Florida. Her previous positions at 天美视频 have included Admissions Counselor, interim Manager of Admissions and Director of Admissions, and Director of Enrollment Management & Marketing. The new position鈥擵P of Brand & Enrollment鈥攊ntegrates and expands upon the work Greenwald has contributed to 天美视频 for the past decade.
鈥淏randing language isn鈥檛 particularly common in higher ed, but it鈥檚 indicative of a function I believe we need to create a platform big enough to hold the fullness of our story,鈥� says Dr. Craig Detweiler, President of 天美视频. 鈥淚鈥檝e been impressed by Nicole鈥檚 ability to capture and share many voices emanating from within our community. This makes her uniquely equipped to steward and extend our mission and brand through leading our enrollment, marketing, communications, media, and public relations initiatives. Join me in celebrating Nicole鈥檚 contributions and affirming the work she is charged with in this new role.鈥�
Greenwald also works as a licensed mental health counselor and clinical supervisor at the Shelterwood Collective, a collective of therapists and other healing professionals in Seattle鈥檚 Pioneer Square, which she co-founded in 2011 with fellow MA in Counseling Psychology alumna Bethanne Kinmonth. This work allows Greenwald to collaborate in community with other therapists and healers, remaining attuned to the evolving needs and realities in the helping professions鈥攚hich, in turn, informs her ability to steward 天美视频鈥檚 brand and foster relationships with potential students.
鈥淲e have a practitioner/scholar model for our faculty. I am grateful to be part of an organization that values bi-vocational practice,鈥� says Greenwald. 鈥淢y work as a therapist keeps me deeply connected to the on-the-ground realities of this field. I lean on this felt experience often as I invite others into this work.鈥�
In her role at 天美视频 and her work out in the Seattle community, Greenwald brings a creative, relational approach to business development, nonprofit leadership, and entrepreneurship. After nearly a decade, that is still one of the things Greenwald most appreciates about being part of 天美视频: building creative, adaptive systems that reflect the missional impulse toward integrating realms that are often perceived as separate.
鈥淲e are all complex, and vocation is complex, so to be part of an organization that not only supports that but celebrates it鈥攖hat is probably the thing that I like most about inviting people to come here,鈥� says Greenwald. 鈥淲e offer a frame, but what our alumni are doing with it is so broad, diverse, and creative. Those are such fun stories to tell鈥攁nd they鈥檙e such missional stories, too.鈥�
That integration of creativity, relationship, and entrepreneurship has marked every stage of Greenwald鈥檚 career at 天美视频. In the realms of marketing, communication, and admissions, she has worked to build teams, develop infrastructure, and foster cohesive innovation as 天美视频 has grown and established itself as a leader in the realm of theological education. All of this鈥攊ntegration, innovation, creativity鈥攊s formally and explicitly contained in Greenwald鈥檚 new title of Vice President of Brand & Enrollment. 鈥淏ecause that鈥檚 what a brand does,鈥� she says. 鈥淭he brand is the story that emerges from the mission, and it holds together all the different stories that are born out of that mission.鈥�
Whether it is designing a solution to a problem, modeling rhetorical and dialogical leadership, or innovating new ways to tell the story of 天美视频, Greenwald鈥檚 work in brand stewardship reflects a broader institutional commitment: bringing complexity, integration, and embodied, real-world wisdom to realms that are often engaged dogmatically and in isolation.
鈥淚n our 21 years, we have evolved so much and our impact has expanded dramatically,鈥� says Greenwald. 鈥淚n a world with such complex division and such a deep need for wise healers and leaders, my hope is that our brand will continue to evolve and adapt as we amplify our mission. We鈥檙e very different than we were 21 years ago, but that founding mission of text.soul.culture is just as important today as it was then. I hope we鈥檙e always exploring new ways of telling that story.鈥�